Empreendedorismo Digital
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Palestra de Ricardo Semler no MIT sobre as práticas de liderança implementadas na SEMCO
Great content is at the heart of any successful social-media strategy. After all, the best way to be invited to the table is to bring something nutritious to the feast.
The e-book, a more up-to-date and reader-friendly version of the traditional whitepaper, can be the entrée that sets your networks salivating. Properly planned, an e-book can elevate your organization above a morass of competitors and establish it as the go-to authority in your industry.
Yet without careful planning, your e-book may become a sinkhole of confused agendas, missed opportunities, and poor distribution. I can’t anticipate every issue or anxiety, but after many bruising battles with that beast we call experience, I can suggest a few things that might help you avoid the pains and achieve the gains.