Empreendedorismo Digital
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Uma interessante visão de Marketing produzida Society of Digital Agencies
Palestra de Ricardo Semler no MIT sobre as práticas de liderança implementadas na SEMCO
Great content is at the heart of any successful social-media strategy. After all, the best way to be invited to the table is to bring something nutritious to the feast.
The e-book, a more up-to-date and reader-friendly version of the traditional whitepaper, can be the entrée that sets your networks salivating. Properly planned, an e-book can elevate your organization above a morass of competitors and establish it as the go-to authority in your industry.
Yet without careful planning, your e-book may become a sinkhole of confused agendas, missed opportunities, and poor distribution. I can’t anticipate every issue or anxiety, but after many bruising battles with that beast we call experience, I can suggest a few things that might help you avoid the pains and achieve the gains.